Video Marketing Debate (Check These Videos Out) - To Spend Or Not To Spend



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 For many small businesses the idea of investing a considerable amount of your marketing budget in a video ad campaign may not seem like a good idea. If you have little to no experience in the lifecycle management of a video campaign you may be doubtful regarding the ROI from your efforts.


While historically this may be accurate, today's companies are armed with a host of technologies and software, as well as SEO and PPC practices that make video a viable small business marketing channel.


Here's a few links that we have no affiliation with:

• YouTube Promoted Videos
• SEO | How Web Video is Finally Coming of Age
• Google Adwords 
• Flip Video
• Camtasia Studio

From an awareness standpoint, one viral YouTube video can ignite your company's online presence. So here's the real consideration... with the ability to easily launch and promote your videos to the right audience, should your company look to break the bank on production or should you leave that to Spielberg and position your video as a candid (amateur) video and focus on content and entertainment over production quality.


The answer is, it depends - did you see that coming? Look at your audience and budget. Consider your message and your brand image and decide which direction to take.


See two videos below that took two very different approaches. Both Videos were hugely successful in driving business for their respective companies. So which direction is best for you?


Blue Sombrero Giveaway


EarthWool Insulation


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