Qatar's Bid for World Cup 2022

On the surface, Qatar's bid for the 2022 World Cup - the largest sporting event in the world - has little to do with small business marketing. However, when you consider the "big boys" who are competing to host the event, England, USA, Japan, Russia to name a few, Qatar can be seen as a minnow in the group.

As a former soccer player, my SiteLite's founder has closely followed the bid campaigns of the major players. In truth, every country is following the same "tried and true" methods with a spattering of social and mobile marketing.

In order to differentiate its bid, Qatar has taken a new frontier approach that has some betting houses changing the odds that the tournament will find its way to the Middle East (politics aside).

Here's the moral of the story: While the tried and true methods benefit the established brands, essentially getting your company/country/service/product in the consideration set, it's the one or two points of differentiation that will make or break your ability to deliver a resonating message and value proposition that will propel your marketing efforts and drive success for your organization

Take a look at the video below and let us know what you think about the proposed stadium designs.