So how do you, the small business entrepreneur, avoid these companies? Well - as is the case with any investment in your company - the simple answer is, "it pays to know". Fortunately, information is abundant and readily available for those looking to learn more about the value and opportunity in optimizing your online presence. The challenge is simply taking the time to educate yourself and your organization.
If and when you decide to enter into an agreement with an outside organization to improve a piece of your online marketing, it's a good idea to know - at least on the surface - the basics regarding the proposed solution. Perhaps you’re considering an SEO initiative to improve your website's general performance for search queries. If this is the case go to www.google.com (or any other major search engine) and spend a few hours reading through the basics of SEO. Trust me, you will have no trouble finding the information you need.
An easy way to increase your company's internal knowledge of a specific marketing practice like SEO or PPC (Pay Per Click) Marketing is to create a Google account and gain access to tools like Google's AdWords, Analytics, Webmaster Tools and Google Places. There's tons of learning material available and you'll be taking the time to ensure that the online solutions company that you choose to partner with, is not only a reliable partner, but is also capable of providing the expertise and return on investment you demand to ensure your company's success moving forward.If you have any questions or comments please post them below or shoot us an email at info@mysitelite.com
No comments:
Post a Comment