Seth Godin: The secret of the Roush effect

If you're involved with marketing today, then you are probably well aware of Seth Godin. While we would be happy to provide links to any of Seth's posts, we felt this one; The secret of the Roush effect was especially applicable.  The moral of the story for us: If you're able to establish and maintain a position of expertise and importance in a market that fits, then you're positioned to realize continued success while providing value for all those in the market at the same time.
To read Seth's blog click here: